Taking a look at how online content has changed modern-day media

Taking a look at how the internet has changed the way we are accessing media and present affairs.

In the digital media landscape, what we see online is mainly decided by algorithms which are formed by our online behaviours. Each social media platform utilizes its own automated system to put forward new material and suggest material that will appeal to the user. The types of media content examples that will be revealed to a user is developed to keep users engaged. The algorithms are created to keep individuals stimulated by suggesting and boosting videos that are relevant, trendy or contestable among other users. While this level of personalisation can be helpful, it can confine the areas of media that individuals are exposed to, producing more segmentation and bias amongst users around social issues. Those who are involved in media production, like the founder of the fund that has stakes in Sky, for example, would recognise the website impact of social media networks in sharing new stories. Likewise, the chairman of the company that owns NBCUniversal would recognise the impacts of user produced content in the media landscape.

The increase of internet content has totally changed what is indicated by the term mass media. Previously, mass media adhered to a hierarchical arrangement, using a top-down media model. Usually, a small group of professionals, such as newspaper publishers or journalists, who would produce material for large audiences who mostly just consumed it. However, at present, with the aid of the internet, the face of media has seen substantial change, making the usage and ease of access of media much more accessible and interactive. With access to popular social media platforms, new media examples are showing that people can produce and share their own material, just as quickly as they can absorb it. Social media has enabled anybody to add to public discussions, rather than just the major media firms and so as a result, mass media is no longer controlled by a couple of big advocates. Rather, it is spread out throughout countless user narratives all over the world.

In the present day, online platforms have made it significantly simpler for everyone to develop and share material. Previously, producing material for a large audience required access to a series of essential resources and funding. Currently, with making use of smartphones and typical digital innovations, digital media content examples like short form videos, website articles and podcasts can be quickly created with just a couple of standard devices, in addition to reaching a large audience, very rapidly. This has opened the door for more diverse voices, especially those who were previously overlooked by mainstream media. The head of the parent company of Guardian Media Group would recognise the importance of mass media using social media channels, indicating that social media has produced a space for underrepresented neighborhoods to share their stories.